Transforming Public Spaces: “Vävda Rum” – Sweden’s Landmark Virtual Art Exhibition
“Woven Spaces ‘Vävda Rum‘” represents Sweden’s largest public virtual art exhibition, blending augmented reality (AR) with artistic innovation to create immersive and thought-provoking experiences in public spaces.
Spearheaded by the National Association of Swedish Art Societies, this ambitious project showcases ten contemporary Swedish artists who reimagine public spaces through interactive artworks, accessible via the Woven Spaces app. Utilizing the app, visitors can explore and engage with bespoke installations dispersed across diverse municipalities.
Creative Direction | Concept Development | Production
Insight film
Short advertising
The primary challenge was to seamlessly showcase the integration AR technology with public art, creating engaging experiences across multiple locations while maintaining a cohesive narrative.
We needed to foster intergenerational engagement, ensure ecological sustainability, and captivate a youthful audience accustomed to dynamic digital content.
Our goal was to weave together diverse locations, emotions, and voices, making each artwork a unique yet integral part of the whole.
Social Media Reels
The participating artists are:
Lundahl & Seitl, Oscar Häggström, Åsa Cederqvist, Untold Garden, Pastelae, Eric Magassa, James Webb, Adam James och SONG (Choterina Freer, Anna Kinbom och Rut Karin Zettergren i samarbete med Paola Torres Núñez del Prado och Rosalie Yu).
Thanks to Föreningen KonstArt, Ifö Center, Moskosel creative park and Berga art association. The Vävda rum project is initiated by the Confederation of Swedish Art Associations and is a collaboration with art and design studio Untold Garden. Väveda room is financed by the Postal Code Foundation.