Woven Spaces
Redefining public art required merging digital innovation with physical space. For Sweden’s largest national augmented reality exhibition, the challenge lay in translating complex VR/AR installations into a compelling visual campaign.
The process
The campaign
Convert digital curiosity into physical foot traffic by focusing on real human emotion rather than technical novelty. By documenting authentic, intergenerational connections as people interacted with the VR/AR art across Sweden, proving that technology becomes powerful the moment it serves a human story.
Short documantary
The impact
As creative director
I led the strategic vision and production of a multi-layered film portfolio, encompassing a commercial, an in-depth documentary, and targeted social media reels to guide audiences through the interactive exhibition locations.
