DTU Earthbound
is a comprehensive branding and visual identity project that humanized abstract climate technology. By translating complex research into a cohesive visual experience across digital and physical touchpoints, the project drove a 300% increase in social media engagement and scaled the community organically.
The process
Visual strategy
The visual strategy relied on documentary-style photography and short-form video to focus on the human courage behind climate tech, creating a unified user journey from event signage to social media.
The impact
Behind the project
We built a complete brand ecosystem from the ground up, ensuring the visual identity integrated seamlessly with DTU’s main brand. To allow for rapid scaling, I built an extensive asset library with plug-and-play templates in Figma, Adobe, and PowerPoint.
