DTU Earthbound
Deep dive into DTU Earthbound’s core mission
To foster a sense of community among the Technical University of Denmark
(DTU’s) researchers and startups, the strategy was to create content that highlighted individual stories and transformed abstract climate tech concepts into personal narratives, bridging the gap between research and real-world impact.
Expertises
Services
To create an identity that reflects the journey of the deep tech entrepreneur
The project began with a deep dive into Earthbound’s core mission: to act as a catalyst for climate tech, bridging the gap between research and real-world impact. My focus was on crafting an identity that mirrors this journey, transforming abstract ideas into tangible, relatable stories. Stories that could be felt and felt by colleagues.
I collaborated closely with the team to define the brand’s strategic positioning, ensuring the visual language would communicate not just what Earthbound does, but why it matters. This involved identifying key themes such as innovation, community, and purpose, which became the foundation for all design decisions.
LinkedIn focus
Over a period of 3 months, where we focused exclusively on LinkedIn and our target group. Researchers, PhD students, entrepreneurs, investors, founders and networking. We succeeded in getting DTU Eartbound noticed and growing our community.
5K to 45K
Organic views in 3 months.
8 to 1.2k
New followers from the target audience.
5 to 1.5k
Engagement, interactions and comments from the community.
Social media concept
To bring the brand to life, I help developed a comprehensive visual framework that included brand guidelines, dynamic animations, high-quality photography, and short videos.
Each asset was designed to reflect Earthbound’s dual role as a nurturer of ideas and a driver of action. For instance, the use of documentary style and organic textures in the visuals, emphasized entrepreneurial grit and sustainability, while bold, clean typography conveyed clarity and forward-thinking.
The multimedia assets, such as LinkedIn content, newsletters, and website visuals, were crafted to be both informative and emotionally engaging.
Repetitions of elements and images helped symbolize the many experiments and iterations that researchers and PhDs must go through to create a technology that is usable on the market.
This ensuring the brand’s message resonated across identities, culture and platforms. Which makes it fresh, different and able to stand out from the noise
Brand asset library
Multimedia creation, guidelines, and frameworks to support CVI. PowerPoint templates and layouts. LinkedIn templates and style guides created in Figma, enabling seamless cross-collaboration. Optimized and adjusted to provide a plug-and-play solution, allowing as many people as possible to post effortlessly.
Website redesign with a focus on grid systems and typography, ensuring quick access to the most relevant information about DTU Earthbound programs and courses.
Photography
With a photojournalism visual approach to documenting researchers, PhD students, and their technology, it should provide insight and an opportunity to reflect on the lives and work of colleagues.
At the same time, it gives inventors and entrepreneurs the chance to highlight the faces and stories behind the inventions. This is a completely unique way to foster a sense of community and togetherness.
