DTU Earthbound

is a comprehensive branding and visual identity project that humanized abstract climate technology. By translating complex research into a cohesive visual experience across digital and physical touchpoints, the project drove a 300% increase in social media engagement and scaled the community organically.

The process

Strategy & identity

Aligning the brand values and tone of voice with DTU, while mapping cohesive user journeys from digital platforms to in-person workshops.

Systemized workflow

Building a comprehensive asset library and CVI guidelines to enable efficient scaling across marketing, event, and educational media.

Content & community

Launching short-form social concepts and documentary photography that transformed complex science into relatable, high-performing content.

Technical University of Denmark - DTU Earthbound

Technical University of Denmark - DTU Earthbound - What on earth

Visual strategy

The visual strategy relied on documentary-style photography and short-form video to focus on the human courage behind climate tech, creating a unified user journey from event signage to social media.

The impact

Visibility

Boosted organic LinkedIn reach from 5,000 to 45,000 views in three months.

Community

Grew LinkedIn followers from 8 to 1,200 and increased interactions from 5 to 1,500.

Efficiency

Standardized production workflows, reducing creation time while maintaining strict brand consistency.

Behind the project

We built a complete brand ecosystem from the ground up, ensuring the visual identity integrated seamlessly with DTU’s main brand. To allow for rapid scaling, I built an extensive asset library with plug-and-play templates in Figma, Adobe, and PowerPoint.

All Concepts Film Identity Photography

Change

Rise Europe

Anomaly

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