A cohesive and recognizable visual identity across the entire user journey, tailored to specific audiences, messages, and channels. This drove a 300% increase in social media engagement and interaction.

By developing an extensive brand library and CVI guidelines, we ensured a consistent look and feel from LinkedIn content to physical outdoor media and event assets.

Low visibility in a crowded market demanded a bold visual identity. By implementing custom graphic elements, dynamic animations, and video assets, we boosted organic LinkedIn reach from 5,000 to 45,000.

Scaling visual content and simplifying complex information required streamlined workflows. This led to the development of plug-and-play templates across Figma, Adobe, and PowerPoint.

Deploying templates for ads, campaigns, educational materials, and outdoor media slashed production time while ensuring every asset remained strictly on-brand.

From event invitations and spatial design to SoMe concepts, we created a cohesive user journey that strengthened the sense of community.

We implemented the visual identity through an extensive library of systematic templates, grids, and guides. This ensured a cohesive and recognizable design across every digital and physical touchpoint of the user journey.

Through rapid prototyping, we built layouts and sitemaps, testing web designs and user flows across all platforms from Notion-based application processes to newsletter systems.

Communicating complex scientific processes required an added visual layer. Using a documentary style “in situ” photography approach, we transformed abstract ideas and tech into relatable content. By telling the story through the eyes of the innovators, we significantly strengthened the sense of community.

To showcase the human side of scientific tech, we adopted an informal “conversation style” approach. By capturing raw stories of process and courage in short-form formats, we made complex innovation feel personal and relatable.

How do you ensure instant recognition in the public sphere?

The core idea was to subtly shift the perception of the space, offering a brief disruption to the daily routine. I designed a visual identity that was versatile yet cohesive, allowing each artist’s work to shine while maintaining a unified narrative of “constant change.”

The risk of visual noise in a high traffic hub required strategic precision. By meticulously selecting the color palette, typography, scale, and spatial placement, we guided the audience’s attention and invited cultural immersion, even on the move.

Streamlined communication for partners and artists. A clear vision made visual and easy to grasp.
(This approach served as an effective “trial and error” phase, allowing for refinement before going to print.)

Strategic design choices, a tight color palette, and purposeful typography guided the audience’s attention. This created spatial coherence across information and eight unique artistic expressions uniform yet distinct.

I developed the project proposal, secured funding, established partnerships, and curated the exhibiting artists.

The project required wearing multiple hats to coordinate between the City of Copenhagen, the Bispebjerg Local Committee, and Lygten Station, ensuring local roots and technical feasibility. The goal was to transform a busy square into a relatable exhibition space for the city’s commuters.

Recognizing that public activities must integrate with the natural flow of the space, I collaborated closely with local organizations to ensure the project was deeply embedded in the community. This partnership allowed us to leverage the area’s existing cultural identity and create a true sense of ownership.

A unique sign of respect for the exhibition: throughout the entire period, the info stands remained untouched by graffiti on a square that is otherwise in a constant state of change.

The project is supported by:
Lygten St. Area Renewal, Bispebjergbakke, Copenhagen Municipality, and Bispebjerg Local Committee with 25,000 DKK.

Exhibiting artists:
Kasper Christiansen, Anette Ørnberg, Felicia Engstrøm, RYTTER & RYTTER, Tine Rinds, Cornelia Christensen.