Creative Digital Designs: Transforming Ideas into Visual Stories
Case:
DTU – Earthbound
DTU Earthbound is a climate tech catalyst that nurtures deep tech inventions from within the Technical University of Denmark’s ecosystem and matures them into early-stage startups fighting climate change.
DTU Earthbound brings together students and researchers through climate-focused events and collaborations, creating a climate tech community and an active
pipeline of climate innovators.
My role:
Digital Designer / Communications Specialist
Led the development and production of rebranding initiatives, creating branding design elements that ensured a cohesive visual identity across all touchpoints and campaigns, both digital and print.
Systematized the design process and innovated within established brand guidelines to develop compelling design concepts, graphics, and layouts for both print and digital platforms.
Managed the production of animation, film, and photography, ensuring high-quality visual content aligned with the corporate identity.
Streamlined Design Asset Management
I create and manage design assets using Figma, Adobe Creative Suite, and PowerPoint to ensure brand consistency and visual impact. By developing engaging presentations, and high-quality graphics, I systematize design processes to enable efficient workflows and maintain a strong visual identity across all platforms.
Engagement
Over a six-month period, our collaborative efforts nearly doubled our LinkedIn followers. Our views more than doubled, with a significant increase in organic interaction and engagement, including comments, shares, and likes.
This success was driven by a clear focus on storytelling through visual communication digital design, videos and photography. We understood that sharing authentic stories from real people was key to fostering genuine engagement and growth.
Animation
Videos
Community events with a focus on unity and strengthening knowledge sharing and networks
