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Sustainability Communications Lead
Kasper Christiansen: Spearheading Creative and Strategic Communication Initiatives at ​​​​​Novo Nordisk

Enhancing Novo Nordisk’s Global Impact through Innovative Creative Strategies, Cultivating Collaborative Partnerships, and Promoting Responsible Leadership

From strategic thinking to
emotional connection

I bring expertise in driving effective communication strategies, fostering partnerships, and elevating collaborating with key stakeholders while developing compelling content. I am well-equipped to contribute to the ESG Strategy & Intelligence team’s efforts in driving sustainability across various areas, from my previous projects in collaboration with Copenhagen Business School.

With expertise in innovative communication initiatives, I build awareness, strengthen business objectives, and position the company as a responsible leader in sustainability. Proven in collaboration, compelling content development, and global conference participation, I bring strong communication, stakeholder management, and project prioritization skills, adding value to the department.

As I create visual concepts to foster a profound understanding of people and the world, enhancing the emotional connection between us. While ensuring alignment with brand messaging.

How can we do more with less?

In our business, more life-saving medicines need to reach more vulnerable people. And more needs to be done to stop the rise of chronic diseases. Yet this needs to happen with less environmental impact.

Fictional case

Zero environmental impact

Environmental challenges have never been more critical or more urgent than they are today. That’s why we have committed to net zero emissions across our entire value chain by 2045 at the latest.

Fictional case

Stepping up to serve more patients
in the face of unprecedented demand

Demand for Novo Nordisk medicines is soaring, driven by a global obesity epidemic and exceptional growth in the GLP-1 market. This has resulted in a record number of people being treated with our medicines, but also supply constraints.

In response, we are significantly ramping up production capacity and have introduced clear prioritisation principles to ensure broad and equitable distribution of our products.

Fictional case

Access and affordability?

Millions of people living with diabetes and rare blood disorders cannot get the life-saving medicine they need. In some instances, medicine is too costly, or travelling to see the doctor or to pick up a prescription requires a long journey and a loss of wages.

Fictional case

Portfolio

Content Production Manager

at Teaching & Learning, Copenhagen Business School

I held a versatile role for 5 years, handling diverse tasks from specializing in Strategic Creative Concept Development, Project Management, Corporate and organization communication, video and podcast production, graphic and motion graphics design. Translating complex academic content for broad audiences across various messages, demographics, stakeholders, and needs.

Milestone Systems,
Futuristic Modern

Milestone Systems aimed to position themselves as an inclusive tool with their video solutions, enhancing the brand and making technology more inclusive and modern.

“The challenge is transforming the futuristic Minority Report look into a more inclusive and modern visual expression in technological solutions.”
This was highlighted in the brief from the Manager of Design & Creatives at Milestone Systems. How do we balance advanced tech with design accessibility?

Strategic brand positioning and early stages of storytelling look and feel.

Woven places – Stratic layers of digital consciousness

Woven Spaces by the National Association of Swedish Art Societies is an innovative exhibition utilizing augmented reality (AR) for interactive art experiences in public spaces across Sweden.

Transforming spaces with augmented reality, Vävda Rum exhibition engaged audiences through strategic storytelling. Created impactful content—advertising and documentary films, along with 10 social media reels—to amplify brand messaging and achieve business objectives. Capturing the essence of shared experiences in various Swedish locations, the films delved into the digital realm.

Specifically tailored for TikTok and Instagram, the reels garnered impressive engagement, with the advertising film accumulating 222,000 views and 4,910 clicks. The 10 reels achieved 260-300 views each, signaling a significant increase in audience interaction and visitors.

CERN
Project proposal: Unite art and science

Merging art and science to visually capture and communicate complex scientific processes, strategically engaging and inspiring a wider audience through artistic photography and documentary filmmaking.

Let’s get wild

Driven by a passion for visual communication, I continually evolve and experiment across diverse mediums. This process yields a flow of innovative ideas and creative expressions. Elements and parts can be extracted and tailored for specific communication strategies and design guidelines.

I want to give you a little glimpse into this “chaos and order” universe

Strategically strengthens the emotional connection between us
Kasper Christiansen